COLLECTION OF INFORMATION
We collect certain information from you when you visit the websites and applications that participate in or interact with our Services. We may also obtain information about you as further explained in this section from data providers which may include service providers and corporate affiliates and others (“Data Providers”).
Information we collect
In the course of providing Services to our customers, we use and deploy tracking technologies toautomatically collect certain information about you and the devices you use. Some of this information (including, for example, unique identifiers stored in a cookie or mobile advertising IDs) may identify a particular computer or device.
More specifically, when you interact with a website or mobile application that participates in or interacts with our Services, we collect the following information about you:
Browser and device information such as your device's Internet protocol (“IP”) address; unique device identifiers as well as hardware or operating system device identifiers (e.g., IDFA for iOS and AAID for Android); and information about the type of Internet browser, browser language and operating system you use; connection type (wired or Wi-Fi); the region where your device is located; network to which your device is connected; geo-IP data; and the mobile carrier (if
Information about your behavior on the websites and applications or our business customers, publishers, and other third parties that participate in or interact with our Services such as the website you came from before, and visited after you click on an ad; engagement data; SDK data; information related to the website you are viewing (e.g., in order to ascertain your interests), access dates and times; and geolocation (latitude and longitude coordinates, but only if the website or the application has enabled location services on your device and you have granted permission to collect this information);
Information about ad served, viewed or clicked on such as information about the type of ad, the online location that the ad was served, whether you clicked on it, the products and offers viewed in advertisement browsing and searching; and any expressed interests in products within certain segments, and other such information.
In connection with certain features of our Services to customers, we may set cookies on your webbrowser (or use other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you interact with websites, applications or advertisements in our network.
Information we receive from Data Providers
Our customers may supply us with personal information about consumers that may visit their website, interact with their advertisements, or shop on their online stores. We may combine the information received from our customers with information from other third-party data providers, such as ad networks or our corporate affiliates (to the extent they have confirmed that they have the sufficient authority to provide this information to us) with information about how users interact with advertisements across devices to enhance or validate the accuracy of the information that we collect or receive from our customers.
For clarity, the collection and use of data from data providers, their websites and applications are subject to those data providers' privacy policies and legal terms.
USE OF INFORMATION
We use information, which may include personal information, held about you to perform our Services and for other purposes outlined below.
Specifically, we use the information we collect about you in combination with information we receive from data providers:
to provide our Services to our customers – such as developing an understanding or profile of your buying or other preferences in order to provide you with more relevant content, offers or search results;
to develop new services of features for our customers or those of our corporate affiliates and group companies;
to create online advertising models through lookalike modeling or similar methodologies
to determining whether you have seen a particular advertisement before to avoid sending users duplicate advertisements;
to identify advertising fraud and similar misconduct;
to understand trends in how users react to particular advertisements or offers;
to providing insights and reporting back to customers and other partners, such as statistical reporting in connection with the activity on a website or mobile application, optimization of the location of ad placement, ad performance, reach and frequency metrics, billing, and logging ads served on a particular day to a particular website or application; and to
to conduct internal analysis in order to perform and improve the effectiveness of our Services and the services of our corporate affiliates and group companies;
to respond to user inquiries and requests.
To the extent permitted by applicable law, we also collect, create, process and store information that is not personal information such as sets of aggregate data and other generalized information, including information about browsing, usage and interactions and de-identified personal information that does not reveal your identity. We retain the right to use and disclose information that is not personal information in any manner permitted by law.
SHARING OF INFORMATION
We do what we are able to limit the personal information that we share with third parties, however, we share information about you with third parties as follows:
to customers and publishers or their designated third-party representatives as part of our Services;
to agencies, agency trading desks, retargeting entities, ad servers, privacy verification entities, measurement and analytics entities, data suppliers, data aggregators, demand-side platforms and supply side platforms, ad networks, and others advertising and analytics service providers on our or our customers' behalf that assist us in providing the Services;
to infrastructure, technology, operational and other service providers to help support the infrastructure necessary to provide the Services;
We may also disclose information about you:
if we are required to do so by law or legal process;
to law enforcement authorities or other government officials;
when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
if necessary to protect the vital interests or legal of another individual;
in connection with a corporate reorganization or a sale or transfer of all or a portion of our business or asset; or
to any other person with your consent to the disclosure.